AUTHOR

Alex Westner


Learning by doing

For better and for worse, when I think about developing product solutions to customer problems, my mind often works like a feasibility search—I’m...

New toys to play with

That dev kit I bought and tried to stand up was an albatross, and I finally returned it for a refund. Now I can move forward and pivot to experiments...

Hypothesis invalidated

I’ve been running (and repeating) a Lean Sprint designed to address a top-of-mind business risk, which I wrote as: I don’t have the skills to work...

Remind me why

Are you trying to prove something to yourself, or are you trying to test a concept? I thought I had set out on this dev kit work because I wanted to...

This… this is not a toy

This week has been a slog trying to get my dev kit up and running. I suppose the last time I setup a dev kit, it was an EZ-KIT LITE. This one is more...

My Secret IP

IP Strategy is one of the big topics I’m getting my head around in this startup. What is my IP right now? What of that is worth protecting? How...

Mentee

Last week I was accepted into the Spring 2020 cohort of the MIT Enterprise Forum Mentor Program. On Wednesday the organization hosted a virtual...

Accounting is an intangible asset

With a company bank account setup and startup expenses accruing for the last few months, I’ve been learning accountant and bookkeeping—which is way...

Xander.tech is live

After quite a long search—both online and in the soul—I’ve selected Xander as the name of my company, for three reasons: