Behind the Glasses Blog

Want to learn more about our story? Alex talks about his journey building Xander.

Customer and solution ping-pong

As we’ve continued to test and refine our product and our business with potential customers, we’ve found ourselves in a great cycle:

  1. Use solution hypotheses and concepts to learn from customers

  2. Use lessons learned from customers to prioritize and iterate on our solution hypotheses and concepts

  3. Repeat

As we increase fidelity in our product concepts, we get stronger and deeper feedback from customers.

As our customer feedback becomes richer and more nuanced, we’re able to polish and refine our product concept and our business model.

This customer solution ping pong game is fun and empowering. You never know when you’ll learn something that’ll accelerate you forward or crush your spirits.

So we keep playing the game.