Behind the Glasses Blog

Want to learn more about our story? Alex talks about his journey building Xander.

Customers are inspiring

As we’ve been converging on our launch product concept, I’ve been able to get more specific in reaching out to potential customers. As I go through the high’s and low’s of building a startup—and this week has been more low than high—I found myself turning today to my potential customers for the motivation and inspiration to keep me going.

I just want to share some anonymized feedback I’ve received in the past couple of weeks:

A simple, one-line note:

i could use these iam dealf

Prompted by a survey I sent out to some folks:

Please describe a recent time when you wished you had (this product):

Every day. I lost my hearing in 1991. I do not sign lip read only. These would enhance my daily life 1000 fold.

And a longer note I received a few days ago:

Hello thank you for contacting me first of, I swear hearing aids but my hearing is going fast, so (this product) would benefit me in many ways not thought of till now. I am a Vietnam vet and have hearing aids from them ,but soon I will not hear anything. And (this product), would surely benefit me. so I would appreciate it so much to keep me informed. Thank you so much.

To help keep me inspired and motivated, I made a PowerPoint deck with customer notes like these—each slide has the person’s name, what they said, and a photo.

There’s been nothing more powerful than our customers’ faces and words speaking to us, telling us to please keep going.