Behind the Glasses Blog

Masking communication

I don’t have hearing loss myself, but having spoken to dozens of folks with all stages of hearing loss, my experience abroad — communicating in...

Patent searching upgrades product strategy

While again felt daunting to go back to the patent databases, again we came out of the process with a stronger view of our product and exactly how...

Empathy is the decider

It’s 100% on me to hook people into the story and create empathy. However, I’m observing that it’s very difficult for people to relate to an...

Innovation Award Finalist

Xander is proud to be a finalist in this year’s Eddies, formerly known as the New England Innovation Awards.

Pitching is storytelling

My current theory on pitching to investors is that you need to first tell a good story to get them engaged, and then you can get into the weeds of...

The Obstacle Is the Way

Being forced to deal with an obstacle has opened our eyes to new opportunities that will ultimately provide additional benefits at a lower cost.

What does “too expensive” mean?

Of the people who are passing, most cite the cost—that the product is just too expensive for them. But what does that really mean? What if we could...

ROI of higher fidelity testing

We’ve accumulated a wealth of information since our last round of testing a few months ago. The question now is: should we have been testing more...

Getting to the core IP

A few months ago I had conversations with experienced entrepreneurs and investors who challenged me on our approach to get a product to market using...

Customer-centric financial modeling

We got enough information from our last round of customer interviews that we could put together financial models of the business. We modeled unit...