The surface of the Product
As I’ve been continually refining our first product concept, I started engaging industrial designers, speaking with several talented and experienced designers and engineers.
Here I’m trying to test out:
What could this product look like, and would customers buy such a thing?
Can we really build it?
The surface of Fundraising
This ID project will inform my fundraising plan. How I raise money depends on which path I take. I’m hoping I’ll have enough information to make a decision by the end of the week, and can I can finalize my strategy.
The surface of the Team
I am very excited to have received a verbal commitment from an experienced industry expert and entrepreneur to join Xander as an Advisor. As I continue on this journey, I’m starting to see other knowledge and experience gaps to fill.
The surface of Competitors
As my company progresses, others are as well. I have a few potential giant-ass competitors against my product, which is helping me sharpen what it is that makes us special and different.
The surface of Customers
I was able to gather a bunch of potential customers through my personal network, and through Facebook advertising. Staying engaged with, and nurturing these customers is a new challenge.
The surface of Regulation and Reimbursement
Our first product might be regulated as an FDA Class 1 Exempt Medical Device, and I’m starting to explore how and if it can be an FSA reimbursable device—a nice bonus for my customers, if we can make it happen.