Behind the Glasses Blog

Want to learn more about our story? Alex talks about his journey building Xander.

Scratching surfaces

The surface of the Product

As I’ve been continually refining our first product concept, I started engaging industrial designers, speaking with several talented and experienced designers and engineers.

Here I’m trying to test out:

  1. What could this product look like, and would customers buy such a thing?

  2. Can we really build it?

The surface of Fundraising

This ID project will inform my fundraising plan. How I raise money depends on which path I take. I’m hoping I’ll have enough information to make a decision by the end of the week, and can I can finalize my strategy.

The surface of the Team

I am very excited to have received a verbal commitment from an experienced industry expert and entrepreneur to join Xander as an Advisor. As I continue on this journey, I’m starting to see other knowledge and experience gaps to fill.

The surface of Competitors

As my company progresses, others are as well. I have a few potential giant-ass competitors against my product, which is helping me sharpen what it is that makes us special and different.

The surface of Customers

I was able to gather a bunch of potential customers through my personal network, and through Facebook advertising. Staying engaged with, and nurturing these customers is a new challenge.

The surface of Regulation and Reimbursement

Our first product might be regulated as an FDA Class 1 Exempt Medical Device, and I’m starting to explore how and if it can be an FSA reimbursable device—a nice bonus for my customers, if we can make it happen.